PAULINE BLIND

fashion design & creative direction














ABOUT


Pauline Blind is an Amsterdam-based fashion brand that blends contemporary design and experimental textile development with feminine elegance, celebrating and inspired by the female form.

At its core lies the value of female empowerment, expressed through contrasts: sportswear influences and hardware meet delicate knits and flowing silhouettes. The pieces are both comfortable and bold, redefining traditional notions of empowerment by encouraging confidence and softness at the same time.

The brand embraces not only a feminist consciousness but also an environmental one. Materials are carefully sourced second-hand, deadstock, or recycled wherever possible.

Founded in 2024 by designer Pauline Blind, the brand emerged after her graduation from AMFI, where she presented her grad collection “A Girl Is a Gun” at Amsterdam Fashion Week as a Lichting Finalist. The response to her thought-provoking debut inspired her to create a label driven by the desire to use fashion as an activist tool, to shed light on societal issues and make women feel seen and empowered.

In 2025, she presented her official debut collection, “Blasphemous Bodies” through an independently produced show at Amsterdam Fashion Week, further establishing her voice as one that merges art, activism, and contemporary femininity.

EXPERIENCE

Spotlight at Modefabriek 2026 (January 2026)

Lecturer at AMFI (first semester 2026)

Frans Molenaar Prize Nominee (December 2025)

AFW’25 Solo Debut Show ‘Blasphemous Bodies’ (August 2025)

Development of Ready-To-Wear Collection (March-September 2025)

Creative Direction & Styling for Wakuli Campaign (March 2025)

Lecturer at AMFI (first semester 2025)

Exhibition at Modefabriek 2025 (January 2025)

Stagelook Designs for Eurosong (november’24 - january 2025)

iD Fashion 2025 Emerging Designer Awards Finalist

Founding “Pauline Blind” the brand (October 2024)

Lichting Competition Finalist (July 2024 - September 2024)

Intern at Knitwear Brand Oval Seas (September 2023 - January 2024)

Intern at Richert Beil (April - May 2017)



COLLABORATIONS & RECOGNITION


Nike
Air Max SNDR Campaign
Styling collaboration for the global Nike Air Max SNDR campaign launch.

MAC Cosmetics
Editorial & Social Camapaign, AFW Partner
Featured in editorial and social media campaign with 3,000+ engagements. Key makeup partner for AFW SS26 show.

Vogue
AFW Vogue Downtown
Talent dressing for Vogue donwtown Runway Show

Converse
AFW Shoe Partner
Sponsored footwear for customization collaboration of ‘Blasphemous Bodies’ Runway Show

Eurovision / VRT1
Custom Stage Designs for JVD
Custom stagelook designs for Belgian national broadcaster VRT1’s Eurosong television broadcast

Nederlands Film Festival
Red Carpet Dressing
Worn on the red carpet by actresses Julia Akkermands and Sigrid Ten Apel


SELECTED PRESS



Harpers Bazaar - Highlights of Amsterdam Fashion Week
“A name to keep an eye on: Pauline Blind. On the first day of Amsterdam Fashion Week, she gave a blast of a show, which was not inferior to the allure of shows in Paris or one of the other big four fashion weeks.”

Amsterdam Fashion Week - Show Report
“With Blasphemous Bodies, Blind marked her first solo show with clarity, courage and conviction. Every detail aligned into a debut that felt both fearless and fully formed, a beginning that already reads as a milestone.”


NCR - A’dam Fashion Week 2025
“Pauline Blind wanted women to embrace sensuality, especially in a society where they are ‘often blamed for assault’.”

Fashion United - Frans Molenaar Prize
“Pauline Blind (23, AMFI), the youngest participant, known for the combination of female rebellion and refined craftsmanship [...] Blind already launched at Amsterdam fashion week with ‘A Girl Is a Gun’.”


BLASPHEMOUS BODIES

SS26 collection

Blasphemous Bodies is a collection designed to empower women in reclaiming their bodily autonomy, critically questioning how patriarchal systems, across society, politics, and religion place sacred value on female fertility, questioning the idea that a woman’s worth is inherently tied to her ability to reproduce. The collection confronts the restrictive pressures imposed on women, working to dismantle the normalization of decisions being made over their bodies. This tension is translated into the garments: restrictive elements inspired by corset lacing and veiled faces, are contrasted with exposure through sheer fabrics and bold cutouts, visually expressing the psychological and physical impact of societal expectations on women.

The reworking of old garments in unconventional ways, repurposing them beyond their intended function serves as a symbolic rejection of the idea that a woman’s sole purpose is to create life, rather than simply to live it.


Bringing up the question:
If our worth is made sacred only through compliance, does the desire tochoose, make us blasphemous?

A GIRL IS A GUN

SS25 AMFI graduation collection

As a young woman navigating a society that often teaches girls how not to be victims instead of preventing boys from becoming predators, I explored the phrase “A Girl is a Gun” within the context of victim blaming. It embodies the idea of women being shamed for their vulnerabilities, framed as the danger, "the gun," rather than focusing on the perpetrators. This reflection inspired me to create a concept that celebrates femininity and sensuality, reclaiming them as symbols of beauty and power instead of shame or blame.

In my designs and material choices, I aimed to convey this message by showcasing the various ways women can be empowered. The materials I selected celebrate traditional femininity through elements like lace, ruffles, and pearls, while enhancing it with contrasting components like hardwear, transparency, and sportswear influences. My extensive practical research into silhouettes and textile experimentation has culminated in a haute-à-porter collection of six looks, envisioning a culture where women can freely and unapologetically express their sensuality while feeling safe and celebrated.

view the whole process here

IT’S SO HOT, I’M FREEZING!

knitology specialization project

My knitwear collection “Its so hot, I’m freezing!” symbolizes people’s desperate attempts to adapt to extreme weather fluctuations in a potential dystopian future influenced by the climate crisis. 
With my work I want to ironically draw attention to the hypocrisy of making climate change the individuals responsibility instead of holding big corporations accountable for their harmful ecological impact.

Therefore I designed knitwear pieces that play with a contrast and duality of opaqueness and transparency, layering and open spaces, reflecting the fluctuations of heatwaves and blizzards that we are experiencing today.

view the whole process here



CONTACT INSTAGRAM  > SHOP